After Google updates, people have to pay more attention towards Search Engine Optimization as everybody has faced issues with their website ranking. Due to this, people have to take care of factors to be considered while performing SEO activities to get the expected results for efforts being put in it. Many things have to be taken into consideration and Dedicated IP is one of them. Dedicated IP plays an important role for SEO purpose and proves beneficial in several ways in order to improve the website ranking.
Many people are aware that the IP address they get with Shared Hosting packages, are shared by other multiple accounts hosted on shared server. It’s likely that IP gets in problematic issues for example: If some shared hosting account is doing spamming from their account then the server IP will be banned and thus the entire sites hosted on common IP will get error messages indirectly affecting the ranking of sites on various search engines. On other hand, if you are using dedicated IP then you will not have to worry in such situation as your site ranking won’t be affected
Various types of websites are being created and everything is going online due to ecommerce sites. Due to this, SSL certificate has become necessary in order to protect the personal, banking details provided by various clients. SEO results can be more optimized by adding SSL certificate to the website. To install SSL certificate to a particular site, we need a Dedicated IP. Dedicated IP has one additional benefit. You can use it for setting up reverse DNS record. The benefit of reverse record is that if any visitor or someone else tries to do reverse search using dedicated IP for your site, then reverse record will show the domain name. Thus, Dedicated IP is more important from every point of view to increase the website ranking.